About us

Modesty Home Gent is a family-owned business that has been enriching the heart of Ghent for over six years with unique abayas, fragrances, and the beauty of African culture. Founded by an entrepreneur of Nigerien-West African origin, we have grown into a trusted name in modest fashion and authentic fragrance creations.

In 2024, we took a major step by expanding into a larger store, allowing us to specialize even further in high-quality modest wear and exclusive perfumes. We believe that modest fashion is for everyone and that fragrances are a universal language that connects people. In addition to carefully curated collections, we also create our own perfumes and bukhoor, blending tradition with innovation.

Our business is deeply rooted in the values of Islam, which we reflect in our approach to entrepreneurship—honesty, quality, respect, and community are at the heart of everything we do. Modesty Home is more than just fashion and fragrance; it’s an experience, a sense of home for everyone.

Welcome to Modesty Home Gent.